Low Cost vs. Conventional Airlines

Posted on February 1, 2019 by admin

 

1. Low-cost carriers seem to be seriously involved in the new trend in the US airline industry’s domestic market. Both, smaller no-frills carriers (e.g. Allegiant, Frontier and Virgin America) and bigger budget airlines (e.g. JetBlue and Southwest), have grown rapidly over the last decade and are now known to be controlling 30% of the domestic travel market as compared to legacy carriers. As more Americans are changing their habits and choosing discount airlines for domestic flights, conventional airlines are cutting flights, shrinking hubs and even abandoning some destinations. The recent economic downturn has only contributed to this reshuffling, taking a toll on traditional airlines.

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2. While low fairs are obviously appealing, they are no longer a major selling point. What does seem to attract passengers is the major shift in how air travel is perceived. Value is given to non-complex operations and a more positive attitude.

3. Shaw, a salesman from Maryland, comments on low-cost carriers: "Their people actually treat me like I'm important to them. And they can get me pretty much wherever I need to go domestically, and do it on time, safely and without complications almost every time."

4. Allegiant Air – an American budget airline – has shown growth in most turbulent times. Rated top performing among low-cost airlines by Aviation Week Magazine, Allegiant Air’s business is going very good – Travel President Andrew Levy says – citing Allegiant’s 30th consecutive profitable quarter, 7th in a row where they had at least a double-digit operating margin.

 

Now match the words in the left column with the words in the right column:

Left Column:

  1. Top
  2. economic
  3. domestic
  4. grow
  5. take
  6. to cut
  7. shrink
  8. operating
  9. major
  10. selling

Right Column:

a. downturn
b. hubs
c. (a) toll
d. rapidly
e. travel market
f. flights
g. point
h. shift
i. performing
j. margin

 

Answers: 1i, 2a, 3e, 4d, 5c, 6f, 7b, 8j, 9h,10g

 

 

Pick out the right definition for the following phrases:

1. to focus (on something)
a) to concentrate on something
b) to try to do something
c) to resist something
 
2. to stand up to somebody.
a) to get up in front of somebody
b) to fight somebody
c) to be able to compete with somebody.
 
3. to expand something.
a) to promote growth
b) to become fat
c) to draw competition
 
4. to serve a niche
a) to cater for the needs of the poor
b) to offer services to a certain group
c) to serve in-flight meals
 
5. to fit into somebody’s sweet spot
a) to be perfect for somebody
b) to be sweet
c) to squeeze into a profitable business
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